How SteveWillDoIt Built His Net Worth: Cars, Brands, and Online Fame

SteveWillDoIt, born Stephen Deleonardis, has made a name for himself as one of the most daring and outspoken influencers on the internet. Known for his outrageous challenges, wild giveaways, and bold personality, he has built a lifestyle that many people are fascinated by. But behind the viral stunts and flashy image lies a story of persistence, business savvy, and a strong connection with his audience. His net worth today reflects both the rewards and risks of a life built on digital fame.

Quick Bio

Full Name	Stephen Rocco Deleonardis
Stage Name	SteveWillDoIt
Date of Birth	August 26, 1998
Age	26 (as of 2025)
Birthplace	Oviedo, Florida, USA
Height	5 ft 9 in (175 cm)
Weight	78 kg (171 lbs)
Hair Color	Dark Brown
Eye Color	Dark Brown
Siblings	Briana and Rocco
Girlfriend	Celina Smith
Net Worth	$5–6 Million (2025 est.)

Early Life and Family

Stephen Rocco Deleonardis was born on August 26, 1998, in Oviedo, Florida. He grew up with two siblings, Briana and Rocco, and attended Oviedo High School. His parents’ details are not widely publicized, as he tends to keep their lives private, but his siblings have occasionally been mentioned in media reports. From an early age, Steve had an outgoing personality and an appetite for challenges, which would later fuel his online persona.

Appearance and Personality

Standing at about 5 feet 9 inches (175 cm) and weighing around 78 kilograms, Steve has an athletic build that he maintains through weight training and exercise. He has dark brown hair and matching eyes, features that complement his bold and confident presence. Beyond appearances, his personality is what truly sets him apart: daring, loud, and unafraid to push boundaries. This mix of humor and recklessness has made him a standout in the influencer space.

Rise to Online Fame

Steve began experimenting with challenge videos on Instagram in 2017. The concept was simple: he would do whatever his followers dared him to, from drinking large amounts of alcohol to consuming enormous amounts of food. This earned him a cult following and set the stage for his bigger break. He eventually transitioned to YouTube, where his content gained millions of views. His outrageous “I’ll do it” approach created viral momentum and earned him a dedicated fan base.

His rise accelerated when he joined forces with the NELK Boys, a group of YouTubers and pranksters who built their own brand known as Full Send. Through this collaboration, Steve gained exposure to an even larger audience. The partnership with NELK gave him more opportunities for stunts, branding, and merchandise, which later became major parts of his business empire.

Income and Business Ventures

Much of Steve’s wealth has come from his success on digital platforms. Before his permanent YouTube ban in 2022, he earned significant revenue from ad monetization and sponsorships. Despite losing YouTube, he shifted to Rumble and Kick, where he continues to share content and secure deals. His social media accounts, especially Instagram, remain active sources of income through paid promotions and brand collaborations.

He is heavily tied to merchandise and branding. The Full Send clothing line, developed alongside the NELK Boys, has become a successful business. In addition, he has been involved in Happy Dad Hard Seltzer, a beverage brand promoted by the group, which has grown rapidly in popularity. These ventures diversify his income beyond social media and give him long-term financial opportunities.

Crypto and NFTs have also played a role in his fortune. He was involved in the Full Send Meta Card NFT release and is rumored to hold Bitcoin and other crypto assets. While volatile, these investments have at times boosted his earnings substantially.

Net Worth and Financial Status

As of 2025, estimates place SteveWillDoIt’s net worth between 5 and 6 million dollars. Celebrity Net Worth lists him at around 5 million, while other outlets speculate higher. His wealth comes from multiple streams: merchandise sales, sponsorships, platform monetization, business ventures, and speculative investments like crypto. Though figures vary depending on the source, it is clear he has accumulated millions by transforming internet fame into entrepreneurial success.

Cars and Lifestyle

Steve’s cars are one of the most visible signs of his wealth. He has owned or showcased vehicles such as a Lamborghini, McLaren, Tesla, and Rolls-Royce. Sometimes he gives these cars away to fans in viral stunts, which doubles as both content and marketing. Beyond vehicles, his lifestyle includes designer clothing, expensive watches, and luxurious vacations. He often shares glimpses of this life on social media, creating an aspirational image for his fans.

There are reports of him owning high-end property, though details are less verified compared to his car collection. His videos and posts often showcase upscale homes and lavish settings that match his image of wealth and extravagance.

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A post shared by Steve (@stevewilldoit)

Personal Life

Outside of his career, Steve has been in a long-term relationship with Celina Smith, an Instagram model and influencer. Their relationship has had its ups and downs, often followed closely by fans. He also maintains ties with his siblings and occasionally references them publicly. Despite his loud persona online, these personal relationships show another side of him, one rooted in family and long-term connections.

Controversies and Criticism

Steve’s career has not been without setbacks. The most significant was his YouTube ban in August 2022, which cut off one of his biggest revenue sources. The ban was reportedly tied to his promotion of gambling sites, a recurring controversy in his career. Critics have also accused him of promoting reckless behavior to impressionable fans. His brand of entertainment, which thrives on excess, has drawn concern for its long-term sustainability.

Nonetheless, Steve has shown resilience by pivoting to other platforms and businesses. While controversy remains a part of his story, it has not derailed his ability to earn or grow his brand.

Future Outlook

Looking ahead, SteveWillDoIt’s future depends on how well he diversifies his business ventures and adapts his content. He has already proven that he can survive setbacks like a YouTube ban by moving into new markets and platforms. If he continues to invest in ventures like Happy Dad, merchandise, and real estate, his net worth could grow significantly beyond current estimates. The main risks lie in his reliance on volatile industries like crypto and the ever-changing rules of social media platforms.

Conclusion

SteveWillDoIt’s story is one of extremes. From eating challenges in his hometown to multimillion-dollar ventures, he has built wealth by turning audacity into opportunity. Today, at 26 years old, with an estimated net worth of 5 to 6 million dollars, he enjoys a life of luxury cars, brand partnerships, and a loyal fan base. While controversies follow him, his ability to adapt and evolve shows that his influence — and his fortune — are likely to keep growing.

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FAQs

Who is SteveWillDoIt?

SteveWillDoIt is the online name of Stephen Deleonardis, a Florida-born influencer known for his wild stunts, challenges, and association with the NELK Boys.

What is SteveWillDoIt’s net worth?

As of 2025, his estimated net worth is between 5 and 6 million dollars, built from social media, business ventures, and brand collaborations.

Is SteveWillDoIt married?

No, he is not married. He has been in a long-term relationship with Instagram model Celina Smith.

What kind of cars does SteveWillDoIt own?

He has showcased luxury cars like Lamborghinis, McLarens, Teslas, and Rolls-Royces, often using them in videos and giveaways.

Why was SteveWillDoIt banned from YouTube?

His YouTube channel was permanently banned in 2022 due to violations related to gambling promotions and content guideline issues.